This is a new look I worked up for An Affair of the Heart to play off of the Spring theme. As with their previous spots the entire thing is graphical and I created this spot in Motion. The flowers that pop up in the middle are from a Digital Juice themekit which I incorporated with the little objects. The background texture I created is a mixture of several elements. One is a starburst background in which I added a vignette effect to. Second, a light rays element from Motion. And finally, the flowers that flow and pop up all over the place. I stole a little flower image from a Digital Juice Juicedrops .psd file and replicated it in Motion with the Write-on Behavior, added various Hue effects for different colored flowers and disbursed them throughout the spot. I hope it makes people really really want to go shop for crafty things.
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