Thursday, July 23, 2009

"The Faces of Goodwill" Open

This is the opening animation for a long form video I shot and edited earlier this year for Oklahoma Goodwill Industries. We shot supporting broll footage at various Goodwill stores in the metro and Interviews at their headquarters here in downtown Oklahoma City. They help find work for people who are not easily employed but are willing to work and be personally responsible, which is a great and worthwhile cause. If you'd like to watch the full version of the video, it should be posted on their website very soon. Graphics in Motion and edit in FCP. 


Friday, July 10, 2009

Oklahoma Insurance Department - :30 TV Spot

This is a spot I shot and edited a couple of months ago. 
They say the best special effect is the one you don't even notice, can you find it in this spot? Watch the spot again, you might be surprised to learn that Kim never actually visited this pharmacy. Our CVS pharmacy backed out on us at the last second and our producer extraordinaire, David Harper, was tasked with finding a last second pharmacy fill-in. Alas, none were willing to volunteer their space and/or their store posed problematic video production logistics. So, the solution? We videotaped Kim, Oklahoma's Insurance Commissioner, on the green screen stage here at Garman. It would fall on me to make it appear as though Kim had actually physically been in the store. So, how did I do? I performed the chroma key in After Effects along with creating the pill bottle/flying money animation. Our 3D compositor, Jessie, provided me with the 3D piggy bank, and I animated the closing in After Effects. I think the effect that really sells this trick is the harsh shadow behind her on the front counter. You may have not even noticed it until I pointed it out, but subliminally I think it's telling our brain that everything is okay.